Braintax is the recording name of Joseph Christie (born 1973), one of the most important and influential British hip hop artists of the second generation. He hails from Leeds, West Yorkshire, but now lives in London. He is founder (with Breaking the Illusion) and owner of Low Life Records, the longest running UK hip hop record label to consistently release records. Stylistically, Braintax is much closer to East Coast hip hop than to the hardcore rap of earlier British rappers like Hijack and Gunshot. He is also well known for his business savvy and prominent crow’s feet, which he says adds an air of distinction to his face.